HELL Pizzas are now free range.
From 9th October 2015 all HELL pizzas will be made using exclusively free range ingredients - at no extra cost to you.
Here at HELL, we're not only proud of the quality of our pizza, we also value the lives of our delicious farm-raised friends. We can now say that every ingredient on every pizza we sell has lived a happy life, up to the standards of the "Five Freedoms" that form the basis of the Animal Welfare Act.
We are the first company in New Zealand to offer 100% guaranteed free range pizza.
We believe that using free range produce is the best way forward for everyone. Since 1996 we have been committed to providing the most delicious pizza and, if you're carnivorously inclined, we think you will find our new meat selection even more succulent and tasty than before. The recipes are staying the same but our ingredients died with a smile on their face!
What's more, you can sleep soundly at night knowing that the farms our protein donors called home are independently audited to New Zealand animal welfare standards.
Better still, the new ingredients aren't going to hit you in the wallet. Our prices are staying exactly the same!
How the HELL can the price stay the same? Easy, we made a decision to increase our raw food costs using a more expensive ingredient, but we plan on selling more pizza to offset this cost - so spread the good word about free range pizza and we all win!
Who the HELL is supplying us? To make this change we've teamed up with our not-so-evil friends Tegel (chicken) and Harmony (pork products).
The tasty chicken we use has been raised free and easy on farms in Taranaki, Canterbury and Auckland. In fact, Tegel have converted two more 'Five Freedoms' barns to the NZ Animal Welfare code free range standard especially for our chickens to sleep in - what legends!
The pigs on Harmony farms are all grain-fed; no crates, no pens, only wide open pasture for their rooting pleasure.
Who the HELL checks up on them? Tegel and Harmony free range farms can be spot checked at any time from farm to processing and packaging, to make sure that at any time they are walking the talk.
For us, providing a quality product will always come before anything else. By switching to free range ingredients on all our pizzas we believe we are serving an even better product to our customers whilst also showing you what HELL stands for. We are very proud to provide pizza that that is both delicious and, like us, highly principled - whilst still maintaining our credentials as being NZ's most irreverent and twisted food company.