Welcome to HELL
We've been expecting you...
Welcome to HELL
We've been expecting you...
Select your Hell Hole
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Why the HELL should we hire you?
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What the HELL do we care about?
We choose the best ingredients possible
Life’s too short for bad pizza!
When you buy from HELL, your pizza dough is handmade fresh every day, providing the perfect base for our free-range ingredients.
In 2015, HELL was the first company in New Zealand to offer 100% guaranteed free-range pizza, and every day we lovingly make our pizzas using exclusively free-range ingredients. We’re proud to say that every ingredient on our pizzas lived a happy life, following the Five Freedoms that make up the Animal Welfare Act.
Taste is subjective, but we believe free-range meat juicier, tastier and more succulent. We think you’ll be able to taste the difference, but there’s only one way to find out!
Who the HELL supplies our Free-Range meat?
We source meaty goodness from the good sorts at Harrington’s Smallgoods , who work with some of the best farmers in New Zealand. These farmers strive for the highest standards of animal welfare, and aim for the best sustainable and environmental practices. We can trace our meat from field to fork (or more likely the fingers) to ensure quality all the way.
Our pizza-topping pigs spent their days being fed on grain; no crates; no pens, only wide-open pasture for their rooting pleasure.
The tasty chicken we use has been raised free and easy on Tegel farms in Taranaki, Canterbury and Auckland. In fact, Tegel converted two more ‘Five Freedoms’ barns to their audited free-range standard especially for our chickens to sleep in – what legends!
Independent auditors from AsureQuality conduct spot checks on Tegel free-range products from farm to processing and packaging, to make sure they are walking the walk.
We cater for sinners of all kinds
Watch a gluten-free pizza being made in HELL!
Unlike some otherworldly establishments, HELL doesn’t discriminate – Vegan, vegetarian, gluten-free – whatever your pleasure, you can satisfy your gluttonous desires with us.
HELL is the only Kiwi pizza company to offer two different varieties of Angel Foods dairy-free cheese, and we don’t charge vegan and lactose-intolerant customers extra for the privilege. We also have a dedicated Vegan Menu , with 6 pizzas, sides, salads, and desserts all available.
To ensure our Coeliac customers can order and enjoy their gluten-free pizza with confidence, we have invested in new equipment and training for our 74 stores across the country – meeting the strict guidelines required for accreditation under Coeliac New Zealand’s Dining Out Programme (DOP) . We were the first national chain to become fully accredited in New Zealand.
DOP provides assurance our food has been prepared according to strict standards that virtually eliminate the presence of gluten. All HELL kitchens and staff are equipped with the tools and expertise required to meet DOP standards. This includes designated pizza trays, utensils and pizza cutters in every store, as well as carefully designed procedures in storage and preparation to avoid cross-contamination.
Key staff must also complete and pass the 90-minute DOP online training course, while anyone involved in sourcing, preparing and serving GF food must be taught about coeliac disease and why best practice is essential. HELL stores are independently audited annually as a requirement of Coeliac New Zealand to ensure the strict procedures are being upheld.
We help feed young imaginations
See the HELL Reading Challenge in action!
We’re encouraging Kiwi kids to read more than six million books each year through our HELL Reading Challenge. Beginning in 2013, it runs in schools and libraries across the country every year.
We’re stoked more children are taking part each year, as more schools, teachers and librarians sign up. All kids need to do is read books to be rewarded with a healthy 333 Kids’ Pizza.
We believe books are pretty awesome. Getting kids to read improves their literacy, stokes their imagination, informs them, and challenges them – exactly the kind of things that make us tick here at HELL. We’re incredibly proud of the success of the HELL Reading Challenge, and we look forward to seeing it grow even further. Ask your school or library about it today!
We Support the Underdog
HELL backs a number of underdog causes and campaigns – it’s all part of being good, socially responsible Kiwis.
Satan’s Little Helper (SLH) programme began in 2013 and aims to give to Kiwi youth going through (or have been through) hell a boost. Since 2013 we’ve put a smile on more than a hundred kids’ faces – and their families – through fun experiences and life-enhancing technology. Read their stories here.
HELL is unafraid to embrace confrontational subjects - we’ve faced our fair share of furiously shaking heads and wagging fingers. So, we were happy to get involved with Camp Twitch in 2016 – a bi-annual get-together for Tourette’s sufferers.
Facing up to involuntary tics is one thing – hearing stories from Tourette’s sufferers of social isolation was an emotional hit our team wasn’t prepared for. In 2017 we signed up to sponsor the Tourette’s Association of New Zealand to maintain its vital support network for Tourette’s sufferers and their families.
The story of Camp Twitch was featured in a documentary on TVNZ in 2018. For one week after it aired, HELL donated $1 for every double pizza sold.
In just two short years, nearly $100,000 has been raised through this initiative for the Tourette’s Association – an absolutely vital contribution to keep the association alive and doing its important work.
Active in Hell is our partnership with IHC’s IDEA Services – an award-winning training initiative, it has given 100 young people with an intellectual disability paid work experience in store kitchens across the country. Adrian Gordon of Wellington became our 100th trainee in 2017. The paid training programme consists of 12 two-hour shifts, in which participants learn everything from food safety to how to create a devilishly good pizza. AIH was recognised at the 2016 Diversity Awards with the Diversability Award.
See what AIH means to those involved
Active in HELL by numbers
- 100+ trainees started training since the 2013 launch.
- HELL Kapiti holds the record for most trainees with eight.
- Nine AIH graduates have been offered permanent employment opportunities with HELL, with a number of others going on to find permanent employment with other organisations.
HELL Embraces Diversity
Our HELL is a place of diversity, equality and opportunity. In 2018 we partnered with LGBTIQA+ charity RainbowYOUTH to encourage diversity and equality in Aotearoa.
You may have seen our unique ‘The Only HELL I’m Going To’ T-shirts, or even own one yourself! The New Zealand public and celebrities got behind the campaign buying every T-shirt made to raise $75,000 for the cause. HELL yeah!
We act responsibly in creating HELL on earth
We have max respect for Mother Nature, and we continue to explore cleaner, greener ways to go about our business.
Reduce and recycle
When it comes to the three ‘R’s (Reduce. Reuse. Recycle), we focus on reducing waste and using recyclable materials to deliver our tasty treats.
- We have worked with the Public Place Recycling Scheme (Love NZ) to ensure that our boxes can be recycled throughout NZ.
- All our pizza and sides boxes, and our serviettes – more than 80% of our total packaging – are made from recycled fibres.
- We also have two paper sides bags that are recyclable and made from recycled fibre, and we’ve replaced our plastic bags with compostable eco bags.
- Our latest initiative is the introduction of pulp boards that can be used in our pizza ovens, which will help reduce the number of foil trays we use.
The foil we use for pasta and ribs is recyclable, but not everywhere in New Zealand, so we’re working on that with Love NZ!
We still have a bit of work to do but are very proud we add minimal packaging to our landfills. The same goes for food waste in our kitchens – because every order is made fresh, we minimise the amount of produce that ends up in the bin.
Electric delivery
Last year, we put a brand-new fleet of 45 zero-emission electric delivery bikes to work in urban areas across the country – the plan was to improve delivery times, increase staff wellbeing, and reduce emissions in New Zealand’s most congested areas. They’ve been going well, and we’re proud to be doing our bit to help meet the government’s Zero Carbon Bill targets.
We enjoy ourselves
Pizza Roulette
The HELL attitude is irreverent, creative, and innovative.
We’re serious about our products and the grub we serve up to customers must be top-notch, but we’re also committed to having a bit of fun along the way.
Google HELL Pizza and you’ll find all sorts of crazy antics from yesteryear. Recently we’ve created storm around the world with Pizza Roulette, unleashed Australasia’s hottest pizza , produced the world’s first 3D game on a pizza box and served up real brains on pizza for Halloween!
We’re 100 Percent Kiwi Owned and Operated
We are 100% NZ owned and operated – local business owners around the country are our lifeblood. Only the most dedicated, passionate individuals get to become HELL franchisees. We are invested in their success, and we love seeing them reap the rewards of their hard work and commitment to delivering the full HELL experience.
Being involved in local communities and supporting worthy causes has always been a cornerstone of HELL’s philosophy, and it’s something our franchisees can get behind with rewarding outcomes for their communities in which they operate.
All of those involved in initiatives such as our Active in HELL training scheme have reported positively on the results enjoyed by participants and their in-store teams. We want to fuel the feelgood factor in HELL!
So, you'd like a slice of HELL?
HELL is an owner operated business so we expect you to be at the coal face serving customers, making pizza, doing the dishes, cleaning the ceiling, answering phones, and making money. If this is not you - all good - carry on eating HELL.
We’re always looking for new franchisees to purchase existing profitable stores, or open up in new un-tapped locations.
If you think you have what it takes, read our information pack (download one below) and email us - franchise@hell.co.nz
Download HELL Franchise Info Pack
Download HELL on Wheels Franchise Info Pack
See You in hell!
Find out what the Hell you are eating
HELL was spawned by Callum in the year 1996, location: the Kelburn squash centre in Wellington.
First floor, no street frontage, dodgy access and a tiny kitchen - fundamentally wrong in so many ways, but it worked. This was the birthplace of HELL and we operated out of Kelburn for eight years, before moving the kitchen to the top of Cuba St in 2004.
Customers often recall their first experience
being in the original Kelburn store.
HELL we even called it the centre of the world after so many people all over the planet, telling us it was their virgin HELL meal! Walking up the back stairs through the kitchen, avoiding banging their head on the shelf (look out fool), and some even remember when we had a dine in section with views over Wellington (or, if you worked for HELL, the place where we got trashed and launched firecrackers out the window). Good times.
In the early days we tried everything: rice tandoori pizza, delivery milkshakes, curries, mud cake, flame bread - all in search of the wicked menu that is HELL today. In 2000, Callum partnered with his mate Stu and together they opened the Hataitai store. We loved this earthquake hazard of a building, from the collapsing floor, home made counters and menu boards, and excellent staff and customers that made it an institution in Hataitai. HELL had started to grow.
We opened another store in Northland the following year and set up a prep kitchen that serviced our three stores. Delivering around Wellington in the Escargo with occasional brakes and handling like a 4-wheeled sailing ship in the wind, we started honing our systems and products. We then opened in Petone - our first 'quality' fit out.
In 2003 Warren partnered with the guys and helped grow the business with his franchise knowledge. Our 4 plus 10 franchised stores in the first year, 16 in the second, 21 in the third year and 15 in 2006. We finished 06 with 66 stores, wicked franchisees and happy customers. The time was right to move onwards and upwards, so we sold the NZ business, and went in search of new countries for HELL. First, we went to London, then Brisbane, Seoul, India and Vancouver.
The early days of HELL was about living our business every day, working damned hard and making tasty pizzas. These were some of the best times of our lives and helped shape the business into what it is now.
In 2009, we bought our New Zealand business back. The old owners didn't get it. In May 09, we started the resurrection of HELL. We took out the trash, had fun with our marketing, improved ingredients and launched some new tasty products. In 2011 Warren left the company to explore overseas opportunities.
HELL is 666% New Zealand owned and committed to giving you the best damned pizza in this life or the next.
Evily yours - Callum & Stu
We are committed to providing our customers with a secure, private shopping experience.
Privacy Act
Collection of information
In using HELL Online Shopping the Customer authorises HELL to collect, retain and use their personal information for the purposes of:
- processing the Customer's registration application;
- assessing the Customer's credit-worthiness;
- undertaking any dealings or transactions with the Customer;
- enforcing any legal or other rights HELL may have against the Customer in any manner that HELL sees fit;
- sending the Customer any advertising or promotional material; and
- enhancing HELL Online Shopping so that HELL may offer you a better, more personalised and tailored service.
Collection from other sources
HELL's right to refuse application
HELL's use of cookies
Information retained by HELL
Disclosure
- HELL employees.
- Research and/or marketing firms.
- Credit referral agencies.
- Business advisors.
HELL may also disclose aggregated shopper statistics to any party, provided that these statistics do not contain any information about identifiable Customers and their individual shopping habits.
Storage of personal information
While HELL endeavours to keep the Customer's personal information collected on HELL Online Shopping secure and confidential, no member of the HELL Group shall be responsible for any breach of security caused by third parties, nor represents that HELL Online Shopping is completely secure.
Customer's rights of access
Access to a Customer's personal information held by HELL is available to the Customer in the "My Customer Details" area of HELL Online Shopping. The Customer can request a change to this information by telephoning a HELL Customer Care Representative.
Consumer Guarantees Act
The Customer agrees that nothing in these terms and conditions is intended to have the effect of contracting out of the provisions of the CGA except to the extent permitted by the CGA, and all provisions of these terms and conditions shall be read as modified to the extent necessary to give effect to that intention.
ONLINE COMPETITIONS/PROMOTIONS
Links to third party websites
Links to third party websites
Hyperlinks
Variation of terms and conditions
Governing Law
New Zealand law governs the use of the HELL website, the HELL online ordering system and these terms and conditions.
Payment Security
Safe Technology Systems
Safe Payment Systems
Credit Cards Accepted
Promotions, Voucher Codes, Specials
- Promotions and special offers are not available in conjunction with any other offer.
- Special deals are limited to one redemption per person per day
- HELL reserves the right to refuse should there be suspicion of dodgy or fraudulent behaviour
- Voucher codes are only redeemable online through our website or mobile apps
1. General
We apologise in advance for those that 'may' die of old age while reading this. Unfortunately it is a necessary evil of business. In general if you have any issue with your order please call your store immediately to talk to the owner / manager and if you have no love from them e-mail our hell hole feedback@hell.co.nz.
1.1 Definitions
- "Customer" means you and all other persons who purchase the products under your Login, and, as the context requires, includes any person browsing the HELL website, including the online ordering system, who is not registered or recognised customer of HELL.
- "Delivery Point" means an outside area of the Franchise Premises, such as the Customer's front door, or any particular outside area specified by the Customer on a particular Product order form. If the Premises are a multi-level building, the delivery point shall be located on the ground floor of such building, unless requested by the Customer and the Franchise, where the order was placed, has confirmed such request. For customers who live rural, the delivery point may not be the residence stated.
- "Delivery Fee" means the fee you as the customer must pay to have your order delivered to the customers address, or requested delivery point.
- "GST" means goods and services tax chargeable in accordance with the Goods and Services Tax Act 1985.
- "Intellectual Property" means all intellectual property rights of whatsoever nature, including (without limitation) patents, designs, present and future trademark or copyright, and whether or not registered or registrable by any means, and the right to file an application for registration thereof.
- "Login" means a Customer's personal email address and password used to access the HELL website and online ordering system under that Customer's registration.
- "Premises" means the premises at the address specified by the Customer on their registration application, as amended from time to time.
- "Products" means the products for sale in the HELL website and online ordering system.
- "Store Policies" means the store policies of HELL, set out in the section of the same name on the HELL Website.
- "HELL" means The Depths LP (The Depths LP) which is the seller of the Products.
- "HELL Revolution Ltd" means HELL, its related companies, and directors, officers, employees or agents of HELL or its related companies.
- "HELL website" means this internet site owned by HELL, being the medium by which Products are offered for sale online by HELL to the Customer.1.
1.2 Use of the HELL website and online ordering system subject to terms and conditions
1.3 Terms and conditions to prevail
1.4 HELL's discretion to accept registration
1.5 Registration and access costs
1.6 Suspension or termination
1.7 Customer liable for every order
1.8 Trade not supplied
1.9 Security of information
Why is the Hell website and online ordering system safe? Safe technology systems - the Hell website uses an internationally recognised encryption protocol to encrypt all personal data that you type into our site before it travels across the internet. Once we receive your data it is stored on a secure server behind a managed firewall so that your personal details are not accessible from the internet by any third party.
Safe payment systems - Hell uses "DPS Payment Express" to securely authorise credit card payments before any charges are made. For further information regarding "DPS Payment Express" and how it encrypts and processes transactions, please visit www.paymentexpress.com.
1.10 Site content
We reserve the right to make changes to the information provided on the HELL website and online ordering system at any time and without notice.
1.11 Use of the site
2. Price
2.1 Pricing
Prices and specials available on the HELL website may not necessarily be the same as the prices and specials available in HELL's stores. Any prices and specials available in HELL's stores will only apply to Products purchased through HELL's website if those prices or specials are specifically displayed on the HELL website, and vice versa.
HELL may vary the prices of the Products at any time without notice.
2.2 Currency
2.3 Prices inclusive of GST
2.4 Delivery Fee
2.5 Adjustments to price
2.6 HELL may set credit limits
3. Product availability, range, specials and quality
3.1 Product availability
3.3 Specials
3.4 Product quality
4. Payment
4.1 Method of Payment
Alternative methods of payment - If you do not wish to use your credit card to pay for orders you place at www.hell.co.nz you may pay by cash. Cash payments must be handed over to a HELL employee upon delivery or pick-up prior to goods being received. EFTPOS payment is only available to those paying and picking the order up from a HELL store.
4.2 Payment by credit card
NEW customers who are paying for their delivery by credit card may be asked to provide up to 2 forms of identification. The said credit card and a photo ID, i.e. drivers license, passport for signature verification.
Each time you load a credit and debit card into the HELL app or website, you authorise a temporary hold of NZD $0.01 against that credit or debit card. HELL is not responsible for, and has no influence over, the time it takes for your bank to release the $0.01 hold. Please contact your bank if you have any questions. In general this period is 7 days for Visa/Mastercard branded cards, and 14 days for American Express branded cards.
HELL reserves the right to refuse to accept payment from any particular Customer by credit card for any reason whatsoever.
4.4 Adjustments
4.5 Debt collection
4.6 Change to payment policy
5. Delivery
5.1 Right to withhold delivery
5.2 Delivery and liability
HELL shall be entitled to assume that any person accepting delivery of the Products is authorised to do so on behalf of the Customer.
5.3 Accessibility and safety
5.4 Change of address
5.5 Delivery deemed to have taken place
5.6 Incorrectly or undelivered Products
(a) keep the incorrectly-delivered Product, in which case no adjustment will be made to the payment due from the Customer for the order containing the incorrect Product; or
(b) reject the incorrectly-delivered Product, in which case HELL will, at the request of the Customer, either replace that Product with the Product that was originally ordered, or refund the value of the Product that was originally ordered (as at the date on which the Product was ordered).
If a Customer chooses to reject an incorrectly-delivered Product in accordance with sub-clause (b), HELL reserves the right to collect the incorrectly-delivered Product from the Customer. If the Customer is unable, or refuses, to deliver up the Product when requested, HELL reserves the right to charge the Customer for that Product.
If a Customer has been charged for a Product that has not been delivered, if the Product is in stock, HELL will, at the request of the Customer, re-deliver that Product at no extra charge to the Customer. Alternatively, the Customer may cancel the order of such Product (or if the Product is out of stock HELL may cancel the order for that Product) (in each case without incurring any cancellation fee), and HELL will refund the value of the relevant Product (as at the date on which the Product was ordered).
This clause does not apply to Products that have been substituted in accordance with clause 3.4.
6. Variation / Cancellation of Order
6.1 Variation/cancellation of order
7. Property / Risk
7.1 Products
7.2 Login
8. Warranties
8.1 Warranties
9. Liability and Indemnity
9.1 Product liability
9.2 No liability for indirect loss
9.1 Product liability
10. Intellectual Property
10.1 Intellectual Property
11. Force Majeure / Covering our evil ass
11.1 Force Majeure / Covering our evil ass
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