HELL is now able to deliver craft beer and wine* to customers
through a partnership formed with Best Wine Co.
When ordering HELL food for delivery, customers will be eligible to purchase
either one six-pack of Garage Project beer or one bottle of Main Divide wine
for every $10 they spend on food. We look forward to providing high-quality
beer and wine to HELL customers to enjoy with their meal.
HELL will act as a third-party delivery agent (or courier) for Best Wine Co and will deliver the beer or wine with HELL food orders. We are aware we have a host responsibility, which is why we are offering quality not quantity through top range booze products and setting a requirement of a food to booze ratio, and going above and beyond liquor licensing requirements to ensure everyone involved has a safe & enjoyable experience.
*Due to liquor licensing requirements, booze delivery is unavailable at HELL Queenstown, Bond Street, Wigram and Hillcrest.
How it works:
1. Choose your Food
For every $10 of food you purchase, you'll be eligible to buy one booze item. E.g Spending $19 worth of food allows you one six-pack of beer or one bottle of wine, or spending $22 on food allows you two items.
2. Pay for your Food order
Only website credit/debit card purchases greater than $10 will be eligible. Orders must be placed before 10pm and delivered before 10.30pm.
3. Choose your Booze
Once you've paid, you’ll have 6 minutes to select your booze and check out.
4. Pay for your Booze with Shopify
You’ll be redirected to our Best Wine Co Shopify page to pay by debit/credit card.
5. On its way
Your booze will arrive with your Hell delivery for no extra cost. Enjoy your booze responsibly and your soul may be saved!
Only website credit/debit card purchases greater than $10 will be eligible (booze is not available through the Hell app yet sorry)
Frequently Asked Questions:
- Can I order booze without any food?
No, the beer and wine can only be purchased with food – maximum of one item (a bottle of wine or six-pack of beer) for each $10 of food purchased.
- Can I buy booze on a pickup order?
No alcohol will be sold in store as we are not selling the beer and wine - we are acting as a courier for the Best Wine Co. We’ve chosen our partner Best Wine Co carefully, who holds the liquor license and already delivers beer and wine to customers around New Zealand.
- Why can’t I add booze before ordering or while not logged in?
You need to be logged for us to identify which store you are ordering from and if they are a participating store. You will need to pay for your food order first because we need to ensure a safe food to booze ratio.
- Do I have to pay with card?
To pay for your food and booze delivery, you will need to pay by credit or debit card online so we can electronically identify the buyer and eliminate cash handling for safety reasons.
- Is the beer or wine vegan?
Yes, all of our booze products we are offering are vegan friendly.
- Why is HELL delivering beer and wine?
As a company, we’re always keen to offer our customers something extra and provide a fun experience. HELL will be the first quick-service restaurant to do this in New Zealand. We have chosen to stock Garage Project Beer and Main Divide wine as we feel these brands and their products fit well with our brand and food offering.
- How will you ensure only people aged 18+ purchase the beer and wine?
HELL and Best Wine Co. are going above and beyond legal requirements to reduce alcohol-related harm. We have a two-step verification process - at the point of sale and again upon delivery, where HELL Drivers will need to sight ID and have the customer sign a receipt.
- What about the safety of HELL’s delivery drivers?
We take the safety of our drivers very seriously, whether or not they’re delivering alcohol. We already track our drivers through our own custom GPS driver app, which helps keep our drivers safe and connected when they’re out on the road.
- How will HELL delivery drivers deal with obviously intoxicated customers?
We have a zero-tolerance policy when it comes to dealing with intoxicated customers. In this instance, only the food would be delivered, and not the alcohol. Any occasions the driver deems to be unsafe, or beyond their control, the customer will be reported and banned from using Best Wine Co’s service.
- What about a liquor license, who is responsible?
Our carefully chosen partner, Best Wine Co., holds the liquor license. HELL will act as a third-party delivery service (courier) for Best Wine Co. This delivery service is similar to what is already offered by Best Wine Co. and other alcohol retailers. Our point of difference is, we deliver with food.
To meet legal requirements, Best Wine Co. verifies the age of the buyer as the customer enters the online store, again at the point of sale and, in addition, HELL’s delivery-drivers will verify ID upon delivery.
Best Wine Co T&C’s