Our most popular dessert, the highly addictive Unholy Donut, has created a cult following since its launch a few years back. It is proudly produced right here in New Zealand by our friends at Original Foods, a Kiwi and family-owned business based in Christchurch.
Every day we sell almost 600 Unholy Donuts. Original Foods also make our decadent chocolate fudge brownies with cream cheese icing and donut buns which make up our Satan’s Slider. Here at HELL, we’re big believers in supporting local and buying local - 82% of our ingredients come from New Zealand, including our delicious desserts made by our friends at Original Foods.
Working to deliver delicious baked treats to as many people as possible - one bite at a time, Original Foods has been a friend of HELL since 2014. Darren Mair and the team came up with the mind-blowing concept of our Unholy Donut.
“They listened to what we wanted and pitched the idea of a Sante Bar inside a deep-fried salted caramel donut. How could anyone resist? We sold 10K in the first week and the rest is history! says Callum Davies, Director, HELL.
Original Foods, like us, are looking forward to the fires of HELL burning bright again, so we checked in with Darren Mair, Sales Manager, to see how they’re getting through COVID-19.
What does supporting local mean to you and your team?
Original Foods Baking Co is a proudly NZ owned and operated company. We love working with, and supporting our local community including local businesses, growers, farmers and not-for-profit organisations.
Are you doing anything differently as NZ responds to COVID-19?
As an essential business, our bakers are continuing to bake our tasty treats for supermarkets and the foodservice industry in NZ and Australia. We’re running lots of awesome competitions and sharing great ideas on our social media pages too.
Our number one priority is to ensure the health and wellbeing of our staff, customers and suppliers. In line with official health recommendations, we’re taking additional hygiene and operational precautions as the world deals with COVID-19 virus.
When the gates of HELL open again, what are you most looking forward to?
Nothing beats one of our Unholy Donuts from HELL, pumped full of salted caramel and melted chocolate. We’re also looking forward to sharing a few hugs with our favourite people!
Tickle your tastebuds and find out more about HELL’s dessert menu here.