Each year, our Minions make more than 1 million deliveries. The Master has maximum respect for Mother Earth, so we’re stoked to announce that all HELL deliveries are now Carbon Neutral, and we’re offsetting HELL’s head office carbon footprint too.
We don’t think it’s fair to pass the cost on to consumers, so The Master is footing the bill, which means our customers can enjoy carbon neutral deliveries at no extra cost!
Creating a Sustainable Future
HELL began working with Ekos (NZ experts in carbon footprint measurement and offsetting services) in October 2019 to measure the carbon footprint of our pizza deliveries, and head office operations. Following the rigorous measurement process with Ekos, HELL HQ’s operations and all nationwide pizza deliveries have become Carbon Neutral certified as of August 2020.
We want to be proactive in creating a sustainable future. Our deliveries are an obvious producer of carbon. Ideally, they would be emission-free with no need to offset; but until we can practically do that, we’re offsetting each delivery, and won’t be passing the costs onto our loyal customers.
How our delivery carbon emissions are measured
The Hell IT team accurately measured our average return delivery distance, based off the actual distance travelled for nearly 50,000 nationwide deliveries within a recent period across all Hell stores in NZ. The delivery vehicle size is assumed to be a pre 2010 small (1350 – 1600cc) petrol vehicle as this is the most common size delivery vehicle for HELL Pizza. This info was passed on to Ekos, who calculate the carbon emissions for the average Hell delivery.
HELL’s Sustainability Plan
A Carbon Neutral head office and delivery service is part of our broader sustainability plan. We’ve always cared about reducing our environmental impact - much of our packaging is recycled and recyclable, we offer e-bike delivery in some areas and use local free-range ingredients.
We’ve also grown our plant-based menu to respond to increasing demand and encourage meat-eaters to try alternative proteins.
Next, we’re looking to offset the carbon emissions from all 75 stores around New Zealand - part of our commitment to make the world a better place as we move along our sustainability journey.
HELL is committed to leading the way in our food sector and showing other brands what’s possible when it comes to operating a sustainable food business.
You can find out more about the projects we’re working on with Ekos here - including the establishment of permanent indigenous forests in New Zealand and protection of rainforests in the Pacific Islands.